History

A boutique… of wonders

Hello friends,

Today during our digital journey we want to tell you the story of one of our most…alcoholic partner!

In the heart of Rome, along Via del Governo Vecchio, there is a small boutique of wonders: the Boutique del Limoncello. But do not be fooled by the name: you will not only find the most famous Italian liqueur in the world, but many typical products of the region of origin of the owner, Calabria.

But let’s proceed with order: once upon a time ….

Once upon a time, in Scalea…

Once upon a time there was Natalino and his family, the Passaro. In the beautiful Scalea they had a small restaurant, for which Natalino began for fun to produce homemade limoncello, to be served to their guests at the end of the meal.

You know, somethimes passions born like a game, and Natalino’s passion soon turned into a real job. In 1995 he decided to open the business, always in Scalea, and to start bottling and selling his limoncello.

Francesca, his daughter, still remembers the discussions around the restaurant table between her father and friends to decide the name of their liquor. In the end they decided: Fior di limoncello.

A dream come true: Francesca’s boutique

But their story does not stop there: do you remember their daughter Francesca?

Well, between the tables of the restaurant first and in the company then, she grew up in the family business, learning the secrets of the job. Her ambition and passion gave her the courage to undertake another challenge: to open her own store.

The dream came true on January 15, 2017 when she finally opened her own Boutique! 

Getting the store was not easy at all! Francesca fallen in love with a very specific street, a few steps from the romantic Piazza Navona. 

Via del Governo Vecchio welcomed her full of lights, movement (the so-called “movida”), with its small stores and its music, a mixture of many different languages. It could not be otherwise: or that street…or that street.

The name best encapsulates the soul of this place: Boutique. The design is studied in detail, the perfumes envelop you at the first step, but above all, like any self-respecting boutique, you have to enter to discover its treasures. 

Not only limoncello…

If the limoncello appears as the superstar of the store, in reality the experience you will live inside it is really multisensory, and you will be teleported to the magical region of Calabria. Liqueurs, grappas, alcoholic creams, but also beer, cedrate, sodas… and just talking about drinks, all contained in bottles always different.

Looking around, you will understand that there is a lot to taste! Jams, creams, cookies, chocolates, chips, dried tomatoes in oil… in short, from breakfast to after dinner has everything you need.

Francesca’s love for her region is captured not only in the care of the store, but also in the choice of the products themselves. In addition to selling the products of the small family business, she loves to go and visit the other companies of her territory, supporting the family realities, true “treasurer” of ancient and typical flavors. He loves to research the products of his childhood, and as he always tells us “bring to Rome what only in Calabria you could find“. 

Among the particular liqueurs you will find: myrtle, strawberry, cedar, bergamot, the bitter of Pollino. 

But our eyes have fallen on two products that he recently put on sale.

The first is a honey grappa: lovers of grappa is a bottle that can not miss in your collection! A taste sweet and dry at the same time, which could bewitch you.

The second is licorice: this bitter is the most complicated to produce, because its processing is long and very expensive. And if you fall in love with it, in the store you can also find everything you need to…produce it! In fact Francesca also has liquorice powder, with the recipe to prepare it on the label.

Are you curious?

Go see her in Via del Governo Vecchio 94.

Or book our evening experience!

To the next digital journey,

Chiara